THE SHOTGUN METHOD THE HOW TO SEO STRATEGY FOR 2019
HI Jake here!
In this article you are going to learn the SHOTGUN METHOD THE HOW TO SEO strategy. This is a great search engine optimization strategy if you’re brand new, building a new site with authority.
But if you’ve already got a website that’s built and you’re just looking to ramp up the amount of traffic you’re getting from Google, this strategy works well. You can also leverage this for YouTube if you’re a YouTube marketer because YouTube is a search engine.
So, in this article you’re going to learn what the strategy is and how to use it so you can start driving more traffic from the search engines. Fast. Before we get into the specifics, I want to know if you would like more articles about beginner SEO topics or advanced SEO topics, How to SEO strategy etc ?
I’m happy to make more articles for you on this topic, right? We’ve driven 35 or 40 million visits from search engines over the years, so I’ve got a lot of knowledge here and I just want to know which level of articles do you want?
So, leave me a comment below. Beginner article, more beginner articles or more advanced articles. Okay, so the shotgun approach right now, a shotgun, if you think about it, it has shells that spray out a little spread of shot, whether its bird shot or buckshot… A sniper rifle in contrast shoots one projectile at one point.
Okay, so when your site has a bunch of authority and you, you’ve really grown your domain authority, your page authority on your website, you can start to really focus in on individual two word and three-word keyword phases. You can go after him and you can generally rank quickly. This is what my mentor does is what I am trying to do with my site amwithjake.com.
At this point in time, and I started applying this approach to my new affiliate site that I’m doing a case study on and it just clicked. I’m using the wrong approach for the wrong phase of this website. The shotgun approach, it shoots out a spread of pellets. And the idea here is that ultimately you aim in the general direction you want relevance of within Google.
You pull the trigger, which is executed content strategy and then you see what works. And that’s really the key. Once you get data points from Google showing you what you’re getting picked up for, what you’re getting index, what you’re getting impressions on, this is a great feedback loop that will lead you in the direction so you know what posts to make more of because as Google shows you gaining relevance on a specific sub topic within your niche,
When you go create more and more content around that, you become the authority in that little subset within your niche. And this is how you can start to build your domain authority organically getting you more impressions and more clicks. Let’s get into the nuts and bolts a little bit.
So tactically speaking, there’s a few. Um, there’s a few prerequisites systems you need.
1. Step 1 GOOGLE SITE MAP AND GOOGLE SEARCH CONSOLE LOAD YOUR SHOTGUN
Number one, you must have a site map. Now on WordPress, which is what I use, I use the Google XML site plugin and it generates the site map for me. Then you must take that site map and you must tie it into Google search console. This is https://search.google.com/search-console/about.
It’s a free platform and you need to verify your website and then connect your site map into Google search console. What this does is every time you publish a new post; it’s going to notify Google where that post is so Google could come crawl and index that content. You can also look from within the search console, where are you getting impressions from? Where are you getting clicks from, and this is how you gauge what worked and what didn’t. So, step one is that foundation, Ok? You’re on WordPress, you got your, your sitemap set up and you’re tied into the search console.
You can watch this video to show you how to set up your Google Search Console.
2. Step 2 KEYWORD RESEARCH – TAKE AIM WITH YOUR SHOTGUN
Step two is keyword research. Now I have several posts on keyword research in my site. I will include links below. There are free methodologies, there’s paid tools that I use the key right now just to give you a different reference point from it. A, I recommend reading those articles if you’re not experienced with keyword research, it’s a core skill to driving traffic from the search engines.
But really the key idea at this point is you want to go after long phrases, six-word phrases, five-word phrases, seven-word phrases. For example, best baby monitor for a large home. If you’re niche is baby monitors, that’s a seven-word phrase that’s super specific, that is the type of content that you want to create, and you’ll create a list of all these keyword phrases.
Now you’re going to find if you’re using a paid tool that shows you the difficulty, you want to find the lower difficulty score phrases, preferably ones in the teens. With the tools that I use the lower the score the better. So, what is important is the number of searches (anywhere from 50 to 500 at least) that they long tail keyword gets and the level of competition (Generally in the teens 12,13,14,1,5) that you face with that keyword.
You can go up into the mid-twenties the search volume is often going to be between 50 and 500 it’s going to be low search volume, and again, the goal here isn’t to drive massive amount of traffic yet. The goal here is to build relevance with a certain grouping of ideas, have a grouping of topics, and then you go leverage this and do more of what works.
So, Step 1 is that foundational site map, Google search console. Step 2 is coming up with your keyword list.
3. Step 3 RAPID FIRE CONTENT SHOOT THE SHOTGUN. – HOW TO SEO STRATEGY
Phase three is rapid fire content. These are the little pellets that are inside of your shotgun shell that get executed on. So, you want to go publish literally a post a day, every day for 90 days and these can be quick.
These do not have to be heavily edited. These do not have to be deep dive research. These just need to be, relevant, they need to be good, but they don’t need to be great now. Again, the idea is to send out lots of pieces of content and see what hits the mark. After 90 days after you just brute force go through each one of those keyword phrases, quickly publishing something to the tune of a thousand or so words per post. You’re just feeding the algorithm with lots of content. Then you go in and monitor the progress
Step 4 Review the posts in Google Search Console to see what hit. CHECK WHAT HIT THE TARGET WITH YOUR SHOTGUN. – HOW TO SEO STRATEGY
so, we’re now in STEP 4, right? You’ve executed the content strategy over and over and over on YouTube. This would be 90 articles and 90 days on a blog, 90 blog posts in 90 days. If you can’t do one a day, then how fast can you get to? 90 is the ultimate question. If you could do four a week, great. Do that until you hit 90.
What about 25 weeks or so to get you to that point, which is about a half a year, whatever it takes, you need to get to 90 or a hundred posts as fast as you can. Then you loop back in through Google search console. If you’re blogging and what you do is, you look at the impressions and you’re going to notice there’s two lines shown. You get your impressions and your clicks and you want to pay attention to what phrases are you getting impressions for and these are going to be directly correlated to these little subtopics that you wrote content on and you’re going to see groupings of ideas.
First off, you’re probably going to see new ideas that you didn’t write about. Google is automatically understanding synonyms, the different variations of words and language patterns that you’re using, how they’re relevant to other topics and Google is going to start displaying your content for things you didn’t exactly write about but they’re relevant. You want to now create content on these items.
But you’re also going to see some of your posts are getting lots and lots of impressions that they might not be getting a lot of clicks. This is probably because you didn’t make great content. This is when you loop back into those original pieces of content that you did in that first 90 day or 90 post push and you really go deeper on them. You do more research; you do more on page optimization.
I have an article about that also check the link below or click here. I teach you all the bits and pieces of on-page optimization in this article. That article will in a link below.
You then spend time to go deeper on them.
The big idea here is:
- 1. Number one, you make sure your sites communicating with the Google search algorithm. Okay?
- 2. Number two is you do the keyword research to make sure you’re focusing all your energy on phrases that people are searching.
- 3. Number three, you do a massive push of content fast. This is good, not the best in the world because best in the world content might take you three or four days to publish one post. We need to get the iteration cycle out fast. We need you to brain dump all the ideas on this fast. Then you look what does Google pickup relevance for your website for where it stands today, what topics, what key rephrases, what is Google showing your pages when it displays for relevant search queries,
- 4. Number 4 -Then you loop back into those topics and that those are the posts that you make great and you might find that 5% of what you did, maybe 10% of what you did starts to get impressions. And as you go in and improve those posts and improve your title and your description to get more clicks from the search engine result page, Google’s going to notice this and think, wow, they improved it even more. This is how you start to raise up in the rankings. You get more clicks. This gets you more traffic. Google is monitoring how long these people are staying on your site. If you have analytics installed and the Google like, wow, I can trust this website. People are clearly enjoying reading this content because now it’s good. And then Google will start to display you for more and more and more relevant pieces of content. And once you get these core pieces ranking, you can start to interlink them with the other relevant topics that you have. And this is how you can kind of grow a web of relevance through your content on your own website. So Google, out of all of the topics relevant to baby monitors or whatever your niche is, Google might think that you’re the best about baby monitor apps and just somehow all the different app reviews you did, Google picks it up and you’re starting to rank for those. But then with the apps you might start to link to, to um, baby monitor cameras from some of those posts. And then you’re leveraging the authority that Google has already given you to the apps. You’re leveraging that over to the camera side of things through internal linking. You just put a link inside of there. If you’re looking for the best camera, go here and then Google’s going to start to follow these links into your other pieces of content.
That’s really the strategy and the reason that this is a great beginner strategy or anyone who’s wanting to just kind of level up where they’re at is you bypass the psychological challenge and the psychological pitfall of trying to tell Google the one thing you want to be relevant for.
This is a really, big challenge, is I need to rank for this one keyword phrase and I’m just, I’m, I’m going to do whatever it takes to get that one. The truth is Google might not agree with you on that situation and if you’re just pouring all of your energy into a realm, into a world of relevance that Google does not and will not connect you to, you’re wasting a lot of time and energy and that can be demoralizing when you need momentum.
So, what it does is it allows you to see your website ultimately, which seeds your site map ultimately, which seeds the Google Algorithm with all these little bits and pieces of content about all these different types of relevant topics within your niche. K and then you observe what do Google start to display my site for?
What queries does Google give relevance to, to my site? So you put out a hundred, maybe you get the 80 20 rule and 20 of them start to get a lot of impressions and now you know through data that Google thinks you’re relevant to this sub segment here and you go all in on that. You make those posts that are ranking better and then you go do keyword research based around all those topics to find those next most relevant topics that you can make more great content for.
This is how you take a site that starts at zero relevance, Zero Domain Authority with zero investment and you bust your ass putting out tons of content and you really just let Google kind of tell you and guide you what the relevance is related to your content.
I have another article How to write SEO content fast CLICK HERE
It is one of the most powerful articles for someone just starting on. This is how you can improve these types of content extremely quickly, but that all focuses on improving the relevance what Google wants to see. It shows you how to get that, those ideas, with the subtopic ideas straight from Google itself.
5. MASSIVE ACTION AND KEEP AT IT – KEEP SHOOTING – HOW TO SEO STRATEGY
The ultimate way that you are going to break through as a search engine marketer to start driving massive amounts of traffic is an immense amount of work. You’ve got to get to 200,000 words on your site. You’ve got to get to 300,000 words on your site. It might be 300, 1000-word posts. It might be 150, 2000-word posts. I don’t know exactly what it is for you. Your goal should be focused on how I just get more and more and more words on your website. You should be monitoring how many words are you publishing to your website each month and you should always be focused on how I get more quality content that’s focused on keywords.
People are searching for onto my site every month and if you stay focused on that, you will grow a massive traffic behemoth of a website. My mentor’s website started in 2009 zero authority, zero backlink strategy. He just started writing. He saw what Google was giving them relevance for. They did more of that. They saw that Google was giving them relevance for it. They did more of that.
Many times, I saw no to barbecues, say no to Bar Social drinking, So no to parties and baseball games etc. I just wake up and write more and more content for my site amwithjake.com. Overtime I let Google tell me what is working and improve on that and that way the traffic starts increasing to my site. This is not a get rich overnight process. It takes time and hard work but in the end it will be worth it.
I have bought a lot of craps courses and quick fixes that did not bring any long-term result. I went back to basics and started again with the real process of making money online. My number one recommendation is of course Wealth Affiliate. The reason being it showed me how to approach this process the right way to create a very good digital assets for my future helping me make passive income online.
“If you build it correctly, they will Come”
There’s a correlation there and I am making the sacrifices so that I can do free up the time and energy and with little investment in paid traffic, expensive tools and courses. With no money in invest at this time it is basically brute force with the shotgun approach.
All the content that is monitored what does feedback that Google give us? Will pay off so just stick with it. Maybe this is not what you wanted to hear but it is the reality of how several gurus make their money with their website. At the end of the day what Google wants is that our content is important for the users seeking answers using their search engine. So, we need to adjust accordingly.
That is the pathway to building your authority, to building your relevance and ultimately to building a good relationship with Google through the shotgun. SEO Approach.
If you’ve enjoyed this article please leave me a comment below, that really motivates me. Also let me know if you want more beginner SEO articles or do you want more advanced SEO articles?
And if you’re doing YouTube, you just do lots of videos instead of blog posts and you just monitor inside of the YouTube Algorithm, inside of the YouTube analytics, which articles are getting relevance to what keyword phrases. Then go make more of those.
Why do you think I have several articles on keyword research? Google showed me that my audience likes guidance on keyword research.
Here are several ways that I approached it.
- 1. How do keyword research for Free?
- 2. How to do keyword research with paid tools
- 3. How to keyword research fast
- 4. How to do a deep dive keyword research
You get the idea. Attacking content that way Google will grow your authority and domain to bump you up in the search engine results. So, do more of what works. And that is how you grow your site or YouTube channel. This is how I plan to grow my blog and my eventually my business. Now you know the secret to success with the Shotgun SEO Strategy. This is a real great how to seo strategy. Thank you very much for your time and we’ll call it quits here for now and I will catch you on the next article until then, be well.
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