7 Step onpage SEO Checklist For 2019
Hello Jake here and this article gives you my exact seven step process for great onpage SEO checklist for you in the world of SEO, and I’m going to go through each and every one of them to make sure you know exactly how to do on-page SEO perfectly every single time real quick.
Before we start, I want to know is this your first SEO article and let me know by putting in the comments section your opinion on these articles. Also let me know what subjects you want to learn about when it comes to creating and improving your blog niche site.
Let’s get started so again this is a 7-step checklist for SEO it’s going to help you make sure that every post you published is perfectly optimized. Now one of the first questions is why is SEO important and right here a screenshot from today from my mentor’s website in analytics now you’ll notice at the bottom this is not her overall site numbers this is only what has come in through Google and this is a 9-year snapshot it literally goes back to nine years from today .
You can see that in total he has had 14 million nine hundred and sixty-nine thousand eight hundred and forty-three visits to his site from approximately we can call that 10 million people right nine million seven hundred and seventy-three thousand four hundred and forty-four people.
So why did these people show up to his website it’s because he took time to craft great content and also to optimize the content for search engine optimization one other note you can see this graph is very heavily weighted from about 2014 on to be honest in 2013 and 2014 we were getting a very noteworthy amount of traffic he just has a couple spikes up over 60-thousand which is why the graph looks the way it looks so it takes a few years to get this going but when you get it working whether we’re traveling whatever we’re doing right we could be working we could be traveling we could be not working and we still get traffic each and every day upwards of 60,000 visits per day .
1. KEYWORD RESEARCH – 7 Steps onpage SEO Checklist
So let’s jump into it number one keyword research and I am going to say just before we get really into the nuts and bolts there’s going to be a lot of resources for you to go deeper on the steps that you’re not doing yet and those resources will be below in the description keyword research is the first one I have a great article here t on keyword research. I think you should absolutely read it to learn how keyword research is done.
Here is an example that I did with the niche of dog food on vegan dog foods. What you need to do is first of all find a low difficulty keyword phrase in your niche that has high search volume, if not you’re probably not going to write quickly so focus on the low difficulty high search volume phrases that’s what that article will guide you to do.
Find the keyword relevant to your audience some people are targeting keyword phrases that have great numbers but it’s not actually relevant to their audience that’s a big problem relevance is everything in the world of SEO Google’s always trying to help get better or trying to get better at helping its users find the most relevant answer to the question or search query they enter so are you putting out great relevant content and finally does the keyword have good search intent I did a whole video on search intent that will definitely be in the description there’re different levels of intent behind search there’s people who are looking for just plain information there’s people who are looking to buy things depending on who you are what your business is what that page or post is designed to do it needs to match the right intent of the keyword phrase so study the keyword intent video if you haven’t already.
2. GOOGLE SUGGESTIONS – 7 Step onpage SEO Checklist.
Let’s move on to number two so number two is google suggestions have you done a google related search right have you searched the keyword phrase on Google and found the related phrases that are at the bottom of the page have you looked at what is auto suggested on
Google when you type in your main keyword phrase because those phrases that Google auto suggests for those are the keyword phrases that Google think are highly relevant so is the content on page 1. Once again here an example of the “Vegan dog food search” when you search your keyword phrase relevant and is it in alignment with what you think it is you might find a keyword phrase that has great numbers and then you go search it on google and it turns out it was a movie title and it has no relevance to you and the whole first page of Google is Rotten Tomatoes and Netflix and all these movies based things.
You didn’t realize it was a movie title was the name of the keyword and that’s why I got all the search volume those are the things you’re looking for so you want to make sure that all your energy has focused on those kinds of keyword phrases that have great that that have the right relevance and they have the right types of posts displaying that prove you’re in the right place with your idea your niche your audience etc. .
3. POST LENGHT
Number three the post length so many people are like miles how long does the post need to be and I know it’s a terrible answer to say it depends on but that’s the truth so here’s how you find out exactly how many words your post needs to be ?
Every post is different every time you go open up the top five posts that are currently ranking for that phrase you copy it and you paste that into a word counter how many words are on the top five then find the average you want to be about ten percent above average okay so if every post has 1500 words and that’s the average is 1500 you should come in somewhere around fifteen to sixteen hundred and fifty words.
If every post on the top five has 3000 words and you publish a post that has 900 words you’re not going to rank right Google expects the top posts for that phrase to have 3000 words because they’re ranking posts with 3,000 words so go find what’s actually working and then go be within that kind of factor within that score potentially a little bit over what they’re doing.
4. OPTIMIZED H2 TO H4 TAGS
Then have you broken up your post with multiple h2 and h3 sections these are heading sections they make it really easy to read and they give you the ability to optimize on the subtopics in each one are you using short and punchy sentences very long blocks of text are extremely difficult to read especially on mobile so make sure you’re using short punchy sentences.
We live in a scrolling environment these days so you want to make sure that people are able to read through your content really quickly because if they come across a block of text this big on their phone they might hit the back button that might increase your bounce rate.
That might lower your time on site, and it might get you lower rankings. From that negative feedback that Google would be picking up, and then are you bolding and italicizing the keyword phrases and the other relevant phrases ? What are the other relevant phrases well it’s any synonyms or the auto suggest options that you found in the previous section and also the search recommendations that show up at the bottom of google those are the other things you can bold and italicize in the text.
Next once have you optimize your h2s through h4 s now I only say optimizing those ones you need one h1 right so if do you have a h1 tag which is a top heading tag on your does your theme automatically put it on if not you need to manually add it and it needs to have your main keyword in the h1.
So, you want to pay attention to that then for all your h2s – h4 is the best way to optimize them.
Depending on what Google gives you feedback on suggested keywords for your search you can use them as h2s and h3 and h4 s to structure content. In other words, you are s really building the relevance for your main keyword phrase while getting all those suggested keyword phrases inside of the h2 h3 and h4. So, include Google’s suggestions in these subheadings of the h2 h3 h4 to improve the relevance of your post or article.
5. OPTIMIZED IMAGES
Numero Cinco we are going to optimize the images of you post. Have you compressed your images so they load quickly I personally do this in Photoshop to make sure I’m compressing them so they load extremely fast my goal is to have all of my images between 20 kilobytes and 50 kilobytes in size even really big images I smash them down as much as I possibly can if you don’t use Photoshop just this program Compress now. It is online and free CLICK HERE TO TRY
for image compression there’s a few tools that you can use you just upload it compresses it and it gives you another version of that and then upload compressed versions of your images so they load quickly do you have the keyword inside of the filename inside of the title and inside of the alt text when you bring that image up now you don’t want to repeat just the keyword phrase in every image.
You would use your auto suggest phrases and you would use your relevant searches phrases for other images based on where they are if an image is sitting within your h3 it’s under that h3 tag it needs to have the same keyword phrase that the h3 tag is about so image shows relevance to that same section of text so Google really gets that hierarchy and structure of content from you. Then do you have a Pinterest image in there 700 by 1100 that’s shrunk down great you need to pin that over to Pinterest. Have you claimed a business account on Pinterest so you can get a backlink from Pinterest every time you’re painting your image you should habituate that process it gives you a little head start on getting the word out about your post through the search engine spiders that are crawling Pinterest already. So be ready!
6. TITLE, DESCRIPTION & URL
Number six the title the description and the URL itself is your main keyword or variation in the actual title of the post I pretty much always put my main keyword in the title of the post. Is your main keyword or variation inside of the description ? Oftentimes I have my main keyword in the title and the description. I use ALL IN One SEO to manage the title and description on my blog but really you can do a variation of your main keyword inside of the description but I would definitely focus on getting your main keyword inside of the title itself, and if you can get that keyword up towards the front of the title not at the very end of the title.
That is better optimization and then is your title and is your description compelling?
When I say compelling remember that when users search a keyword phrase when they see your result on Google on the results page they’re looking at your title tag and your description tag so that tag needs to include your keywords, but it also really needs to compel that individual who’s searching to click for more information.
So, if you’re talking copy writing at this point right it needs to be good kind of exciting intriguing curiosity inducing content that’s going to get a user to think ooh, I want to see what that post is about. So, it needs to be compelling content that is also search engine optimized and then is your keyword in the URL slug?
So, is it like for example amwithjake.com ford/learn-SEO that’s the URL slug learn – SEO for my learn SEO post and the main keyword is learn SEO so you want to make sure you get the keyword in the URL slug as well?
7. INTERNAL & SOCIAL LINKING
Number seven is internal and social linking. So, does this post that you just created link out? through the text itself? or to the other relevant posts on the topic?
If not, you need to make sure you’re including relevant links over to your other posts to build bridges from your current content that Google search engine spiders will kind of come to crawl first to the other relevant posts about that same topic.
It’s how you build relevance through your own internal web of links, and then do you have the other relevant posts linking to this post now? That’s a really important well because that’s how you can help the search engine spiders find this post as they crawl your other sites because those spiders come back to your site every day and they re crawl what they already found and to see if there’re any changes, and when they find a new link that takes them over to this new post they’re also going to crawl this post and when they find five or six different links coming back to it they’re going to think ah this is an authoritative post because it’s got so many internal links pointing to it.
I have a good friend who runs an SEO agency he does a lot of testing on on-page stuff and he says several internal links are equivalent to one external link of the same strength so be sure you’re linking to your own internal content.
Finally, have you shared the post on social media that’s the last one I don’t have a huge social media platform I will promote my content on Twitter maybe Quora maybe reddit. But you want to habituate some sort of process of sharing it because you want to get some social shares oftentimes I will go back into other Facebook posts that are relevant and I will link a YouTube video back over to my new blog post by entering it in the description of a Facebook post, as well and that’s really it I wanted to make a quick and really kind of a fast simple post that you can reference back to be sure you’re optimizing your posts as best as you can.
Because if you stay focused on the process of optimizing each and every post as you’re publishing each and every post the likelihood of you generating millions of visits like my mentor has been able to with his content marketing on his Word press blog goes up significantly.
If you’re not taking the time to do the keyword research, to do your SEO how do you expect the search engines to find you and to know what your content is about?
If you’re not titling it and if you’re not using the phrases that those exact searchers on Google are searching for there’s no way that Google’s going to connect those dots for you. Google needs you to take the time to optimize your content and to do the keyword research so you can show and tell and prove to Google exactly what your topic is for that post.
Based on this type of optimization that way when a user is searching for the answer that you wrote in your post, Google can see that you have a very relevant post for that. Google is going to put you in the number one spot, and you will end up getting the lion’s share of the traffic in that situation.
I hope this has been helpful if you’ve enjoyed this article. Please leave me a comment, observations or thoughts on this subject. I’m happy to answer your questions and I thank you very much for your time to read this article. Hope it was helpful.
Look forward to connecting with you on the next Post. Be safe and keep Well!
Until Next time
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